Be Active Live Better Privacy Policy

We value the trust our customers place in us to safeguard their personal information


Last updated: April 6th, 2021

We at Be Active Live Better (BALB) know that you care about how your information is used and shared, and we appreciate the trust you place in us that we will do so carefully and sensibly. We provide you with this Privacy Policy because we want you to know how we may collect, use, and keep information about you, and the choices that are available to you.

Please don’t hesitate to contact us at any time if you have any questions regarding the contents in this Privacy Policy by emailing

When Does this Privacy Policy Apply?

This Privacy Policy applies whenever we collect personal information from or about you when you access or use any of our websites, applications, content, streaming services, products, goods, equipment, services, promotions, software, technology and any other materials (collectively, “BALB Services”), or when you contact us in any manner.

What Information Is Collected About You Through BALB Services?

The information we receive from and collect about you helps us personalize and continually improve your experience using the BALB Services and our business. Here are the general types of personal information we (and certain third parties) may gather:

Information You Give Us:

– Sources of Information You Give Us: We receive, store and process personal information you provide to us when you purchase or use the BALB Services, set up a Team BALB account, enter information on our websites or message boards, communicate with us over phone, email, or otherwise, use our applications on mobile or connected devices, use our streaming services, take our surveys, participate in any promotion, interact with our social media presence, or in any other way.

– Examples of Information You Give Us: This includes without limitation:

· Contact information: name, shipping, billing, and/or business addresses; phone number; email address; social media username

· Log-in information: username and password information;

· Payment information: credit or other payment card information;

· Demographics information: gender; date of birth; interests, preferences, inferences, profile data, and survey response data;

· Purchase history: products you may have purchased from us and others and price of such products

· Fitness and wellness information:

o Physical information (e.g., weight, waist, hip and bicep measurements, etc.);

o Food and nutritional information (e.g., types of food and beverages consumed, nutritional supplement and water intake, and any related caloric, fat, fiber, cholesterol and other information);

o Metabolic information (e.g., caloric and fat burn through exercise, and other related information);

o Fitness and activity information (e.g., the types and number of workouts you may be using, workout and activity tracking, hours exercised, etc.).

· Photos, general feedback and content: content you post on our message boards, photos you upload into the BALB Services, or information you submit about our products, goods or services;

How Does BALB Use the Information It Collects?

BALB may use the information provided above in various ways, including without limitation, for the following business and commercial purposes:

Types of Uses

General Categories of Personal Information Used

Process and fulfill your requests or orders for any BALB Services, and verify your identity and/or location to allow access to your accounts (such as your Team BALB or BALB On Demand account)

Contact information, log-in information, payment information, purchase information, fitness and wellness information

Communicate with you about your orders or any inquiries you may have submitted to us or other customer service issues

Tell you about new products, goods or services, including if you started a transaction with us and provided your information, but did not finalize your order

Troubleshoot and/or address a problem or issue affecting your use of any BALB Services, or to inquire about or verify information concerning a transaction

Assist you with your health and wellness goals, such as providing you with information and feedback on your goals, tracking your progress with fitness and nutrition, and helping you connect with individuals who share your interests so you can stay motivated toward reaching your goal

Improve any BALB Services, such as the look and feel of our apps or websites, and related advertising or materials

Enhance and personalize your BALB experience on any BALB Services, and control the frequency of advertisements to your device

Target advertising or promotions that may be of interest to you, such as emails, direct mail, banner ads, splash ads (ads that appear as you sign in or out of your online accounts) or promotions based on your demographic profile, interests, or location

Send you emails and other communications with offers about BALB’s or any of our business partners’ products or services that we think you may find useful, or to see if you are interested in participating in surveys, market research or other inquiries

Administer contests, promotions, events, market research, surveys or other features

Carry out other purposes which are disclosed to you and, where required by law, to which you consent

Any personal information

BALB does not sell your personal information for payment or other monetary consideration.

– Our Cookie and Pixel Tags: Like almost every company, BALB uses cookies and similar technologies to operate our websites and online services and to collect data. Cookies are small text files placed on your computer or mobile device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie is a string of numbers and letters that uniquely identifies your device and can contain other information as well. We use cookies on our websites and BALB Services to recognize your device, store your preferences and settings, enable you to sign-in, provide internet-based advertising, combat fraud, analyze our products, and perform and fulfill other legitimate purposes.

Certain BALB Services and websites contain electronic images known as pixel tags (also called web beacons or gifs) that we use to help deliver and recognize cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include pixels in our emails to tell if you open and act on them.

– Browser cookie controls: Most web browsers are set to accept cookies by default. If you prefer, you can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies, this could affect certain features or services of our website. If you choose to delete cookies, settings and preferences controlled by those cookies, including advertising preferences, may be deleted and may need to be recreated.

– Pixel Tag Controls: You can disable pixel tags in emails by changing the settings on your email client to prevent the automatic downloading of images.

– Mobile Ad ID controls: Each operating system provides options to limit tracking and/or reset the advertising ID.

– Do Not Track Signals: Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. To find out more about “Do Not Track,” you may wish to visit

Does BALB Share the Information and Data it Receives?

We value the trust our customers place in us to safeguard their personal information.

How Secure is Information About Me?

BALB has implemented and uses reasonable security measures designed to help prevent the loss and unauthorized access of your information. Despite these efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or to be absolutely secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or our online services. You can help protect your personal information by not reusing any passwords you use in connection with your BALB accounts. If you suspect a website or mobile application is pretending to be that of BALB’s (also known as “spoofing”), do not enter any personal information, but please let us know by emailing

How Can I Access or Update My Information?

We want to be sure your personal information is kept accurate and complete, and for this reason we ask that you inform us in the event of any changes to your information. If you provided your information directly to BALB, you may easily access or update certain personal information by visiting the “members login” sections within our website (

Your Privacy Choices: Opt-Out

– Marketing: We offer you various ways to opt-out of receiving certain communications from us. If you would like to opt-out of receiving email marketing communications from us you may click the “Unsubscribe” link found at the bottom of BALB marketing emails that we send and follow the easy instructions to opt-out. You can also follow this link to unsubscribe right now (

– Online Advertising: To learn some of the ways that you can opt-out of targeted online advertising, see the section above titled “What About Cookies, Pixel Tags and Third Party Tracking Tools.

Changes to This Privacy Policy

BALB may modify this Privacy Policy at any time effective upon its posting on our websites. Your continued business relationship with us, or use of any of our BALB Services after the changes are posted constitutes your acceptance of any changes, both with regard to information we have previously collected from you and information we may collect from you in the future.

Contacting BALB

Please feel free to share any comments, concerns, complaints, or questions with us:

Be Active Live Better

1831 Third St. Louth.

St.Catharines, ON L2S 0B7


or email us:

Be Active Live Better | All Rights Reserved 2024 | MEMBERS LOGIN

PRIVACY POLICY | About Us | Contact Us | FAQ

Powered by TVB

Address: 1831 Third Street Louth, St. Catharines, ON L2S 0B7

Phone: (289) 206-2333

Province: Ontario

Be Active Live Better

All Rights Reserved 2021


About Us | Contact Us | FAQ


Powered by TVB

Address: 1831 Third Street Louth, St. Catharines, ON L2S 0B7

Phone: (289) 206-2333

Province: Ontario